Larry Scheinfeld

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3 Tips on Consumer Behavior & Small Business from Larry Scheinfeld

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Larry Scheinfeld: Larry Scheinfeld is both a co-founder and partner at Zelkova Ventures, based in New York. Zelkova Ventures launched in 2008, as a venture capital firm focused on developing portfolio companies. Having enjoyed a successful career in the financial sector for many years prior, Larry has established a keen acumen for funding strategy and client acquisition. Zelkova Ventures prides itself on its commitment to an active approach to its partnerships. Larry Scheinfeld constantly draws on this wealth of experience as an entrepreneur at Zelkova Ventures, where he utilizes a hands-on approach with startups to address such critical needs through targeted planning. His extensive leadership experience and years overseeing a wide variety of financial endeavors have hones his ability to anticipate needs and deftly adapt to market realities. The recent exponential growth of companies like Fab and Klout has raised the profile of Zelkova considerably, and helped them cement their reputation as leaders in the venture capital space. The excellent mentorship and advising found there in people like Larry Scheinfeld are pivotal to the firm’s continued success.

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